CHARACTERIZING SME SUSTAINABLE (GREEN) PERFORMANCE IN THE GREEN ECONOMIC TRANSITION THROUGH THE ADOPTION OF GREEN MANAGEMENT
Green management is synonym with large organizations and its adoption would be rather new for small medium enterprises (SME) in Malaysia. Therefore, SME which has been under pressure must initiate some moves in transforming into green companies as well as to ensure their survival in the future of the green economic. Hence, this paper attempted to discuss the major influences on SME in realizing a green or sustainable performance. In order to diverge from conventional products into green products compliance, it is crucial to identify new attributes for their existing business conducts. Organizational resources and capabilities should be fully-utilized in manufacturing processes which is abided by the green principles. The built-in of sustainability concept around the business ecosystem is important and inevitable. Ultimately, the research outcome has demonstrated a total of 14 significant observed variables implementation by SME. These are the critical variables that are vital in the green practice and should become a common reason for the future business venture and our nation competitiveness. Consequently, the green economic transition manifested the SME readiness to adopt common strategies to accomplish business advantage. Therefore, overcoming the current economic setback must be in-line with the performance of a sustainable business.
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