An Exploration on New Product Development Process of Malaysian Small-Sized Automaker
Abstract
This paper focused on the identification and description of a new product development (NPD) approach adopted by one of the small-sized car producers in Malaysia. The NPD processes for European, Japanese and American auto makers have been studied and discussed in literature. However, the business strategy of NPD approach of small-sized car makers remains unidentified and less understood. This research involved semi-structured face-to-face interview sessions at several occasions with senior project managers and development team members, a senior product planning manager together with a selected first tier vendor. The information obtained through literature on the NPD process was used as secondary data to correlate with the data obtained from the primary source (interview). Results derived from both sources later were used to completely identify and describe the NPD process of this car maker. The results indicated that the NPD process of the automaker was not that distinct as compared with the generic product development of others. In addition, the findings also showed the automaker has adopted the concurrent engineering practices in the product development process. This paper also highlighted the importance of a formal NPD with regard to the frequency of the new product introduction and managing risks and uncertainty.
Downloads
Download data is not yet available.
Published
2017-12-22
How to Cite
Boejang, H., Ariff, H., Hassan, M. Z., Esa, S., & Rauterberg, M. (2017). An Exploration on New Product Development Process of Malaysian Small-Sized Automaker. Journal of Advanced Manufacturing Technology (JAMT), 11(2), 33-46. Retrieved from https://jamt.utem.edu.my/jamt/article/view/2041
Issue
Section
Articles
Authors who publish with this journal agree to the following terms:
- Authors transfer copyright to the publisher as part of a journal publishing agreement with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) after the manuscript is accepted, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).