Azman, H., M. Amin, and S. Wibirama. “EXPLORING THE SUBCONSCIOUS DECISION MAKING IN NEUROMARKETING RESEARCH USING EYE TRACKING TECHNIQUE”. Journal of Advanced Manufacturing Technology (JAMT), Vol. 13, no. 2(2), Dec. 2019, https://jamt.utem.edu.my/jamt/article/view/5720.